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Dating Industry Under Fire For Dubious Matchmaking Claims

Dating Industry Under Fire For Dubious Matchmaking Claims

Today’s New York Times has an article about The Dubious Science of Online Dating. While I was reading it, Markus Frind, founder of Plentyoffish (recently rebranded as POF), sent me ELI J. FINKEL AND BENJAMIN R. KARNEY are wrong at least when it comes to POF. Markus was responding to a research...
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Single Edition Media Connects Brands With Singles

Single Edition Media Connects Brands With Singles

A few years ago I was in New York City visiting friends, clients and family. After a long day of meetings with clients, visiting OkCupid and a few other dating site offices, I was thirsty and in need of good company. Thankfully, I ended up meeting Sherri Langburt for a glass wine wine at a fantastic...
Filed in: Marketing
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Christiancafe.com Mentioned on Britain’s Got Talent

Christiancafe.com Mentioned on Britain’s Got Talent

During a Skype chat with Sam Moorcroft of Christiancafe.com yesterday, he mentioned that they received a great shout-out on Britain’s Got Talent. Referencing Simon’s Cowell’s break with fiance ­Mezhgan Hussainy, when a pair of contestants said they had met on a website called Christiancafe.com,...
Filed in: Marketing
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Online Dating Industry News January 6, 2012

Online Dating Industry News January 6, 2012

After a bummer of a sale to FriendFinder Networks, which has proven adept at killing off perfectly good acquisitions, Nerve.com has launched a new dating site. Many people, myself included, consider Nerve/SpringStreet to have been the best “first wave” dating site. Anyone who knows me personally...
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Match Launches Customized Display Ads

Match Launches Customized Display Ads

When I logged into Match this morning I saw an ad for Verizon. At first I groaned at yet another  wasted ad impression, not to mention that FiOS is not available here. Looking closer, I saw that Verizon has embedded several references to Match in the ad. Thats pretty cool. Dating site ads should all...
Filed in: Marketing
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Dating Sites Are Selling Your Private Information

Dating Sites Are Selling Your Private Information

Not that this should come as a surprise to anyone, but a new study is out that shows how much personal information is shared and sold between website and data aggregators. Especially interesting is what dating sites like OkCupid make available to vendors. Stanford University computer scientist Jonathan...
Filed in: Legal, Marketing
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Online Dating Industry News 9-12-11

Online Dating Industry News 9-12-11

OKCupid Asking About Background Checks: By asking members questions about background checks, OkCupid can effectively poll people without seeming too much like an intrusive survey. Interestingly enough, this question appeared right after I was asked how freaky I am. Dating Site Dominator is a subscription-site...
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Search For Dating Sites On Google

Search For Dating Sites On Google

Haven’t done this most basic of searches in a while. Search results Google for the phrase “dating sites“. I love how Datehookup is the number one organic search result. DH has 1.5 million members, is the largest dating site you’ve never heard of.   © 2011 –...
Filed in: Marketing, Traffic
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Dating Industry News 8-18-2011

Dating Industry News 8-18-2011

Bravo Partners With OkCupid—It’s a Match: To promote its new show “Most Eligible Dallas”, which follows a group of attractive singles (including a couple NFL players) as they navigate the Texas dating scene, Bravo teamed up with online dating site OkCupid to expand its marketing reach....
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Online Dating Industry News 6-24-11

Online Dating Industry News 6-24-11

Single Edition is helping brands build chemistry with single consumers.  In a few short months, their vision for creating a singular focused digital agency has exceeded all expectations.  Single Edition Media now yields more than 2 million monthly impressions based on partnerships with multitudes...
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