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Your Marital Status Is Worth $0.01 To Data-Buyers

Your Marital Status Is Worth $0.01 To Data-Buyers

Forbes blogger Kashmir Hill talks about the price of various pieces of personal information available from Rapleaf, an online tracking company with millions of consumer profiles and over one billion email addresses in its database. Whether you have a spouse and children is worth just two cents...
Filed in: Marketing
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Webinar: Subscription App Publishers Reveal Sales Secrets

Webinar: Subscription App Publishers Reveal Sales Secrets

Many online dating executives have purchased Subscription Site Insider’s Subscription & Membership Site Benchmark Report and read Paywall Times. Ann Holland and her crew have been pumping out seriously great subscription-based webinars. This next one looks great, three content publishers...
Filed in: Finance, Marketing
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Apple In-App Subscriptions Will Have Big Impact on Mobile Dating

Apple In-App Subscriptions Will Have Big Impact on Mobile Dating

Apples has dropped a bombshell regarding in-app subscription purchases. The new subscription model potentially affects every dating site currently or planning on offering a mobile version of their service. Apple Launches Subscriptions on the App Store. Subscriptions purchased from within the App Store...
Filed in: Finance, Marketing, Mobile
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Conversion Rate (Experts)

Conversion Rate (Experts)

Dating site conversion rates are more important than ever. If you’re spending thousands a day driving traffic to your site, you should be wringing as many additional clicks/signups/conversions as possible. Conversion Rate Experts sent over a few of their most popular links. They really know...
Filed in: Marketing
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Spark Networks Launches Jewish Groupon

Spark Networks Launches Jewish Groupon

I seriously thought this was a spoof but its true, Spark Networks (owners of JDate) just launched JPicks – a Groupon style site for Jewish people. You may be thinking to yourself, “Oy vey, enough with all these daily deal sites. Why do we need another one?â€� So, here’s the deal: From...
Filed in: Marketing
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Paid Subscription Marketing Via Facebook Webinar

Paid Subscription Marketing Via Facebook Webinar

As we prepare to roll out our webinar series I wanted to let everyone know about Anne Holland’s latest Subscription Site Insider webinar, Paid Subscription Marketing Via Facebook Ads. Facebook ads are going to be even more important than Google ads for many audience development pros and membership...
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Online Dating Industry Takes Advantage of Facebook’s New Sponsored Stories

Online Dating Industry Takes Advantage of Facebook’s New Sponsored Stories

Will the dating industry take advantage of Facebook’s new Sponsored Stories ad units? There are two types of sponsored stories for Facebook page administrators: “Like Storiesâ€� and “Page Post Stories.” The most incredible aspect of these upgrades, outside of the fact that...
Filed in: Marketing
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Matchmaker Matchmaker: Don’t Screw up my Personal Life and Business

Matchmaker Matchmaker: Don’t Screw up my Personal Life and Business

Oh no! Looks like Patti Stanger, Millionaire Matchmaker has raised the ire of certain male clients. According to iVillage’s Did the Millionaire Matchmaker Sabotage Her Clients?, three male  millionaires who recently appeared on the BRAVO show complained that their lives and reputations...
Filed in: Legal, Marketing
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