Bravo Partners With OkCupid—It’s a Match: To promote its new show “Most Eligible Dallas”, which follows a group of attractive singles (including a couple NFL players) as they navigate the Texas dating scene, Bravo teamed up with online dating site OkCupid to expand its marketing reach. Bravo calls OkCupid members “smart funny.”
I haven’t seen a dating site media tie-in like this in a while. PerfectMatch did a lot of great media partnerships in the past but has all but dropped off the map in the last few years. Hey Bachelor producers, are you paying attention?
Man Pleads No Contest To Match.com Sex Assault Case: I was pleased to hear that the predatory monster otherwise known as Paul Wurtzel is facing up to a year in prison and must register as a sex offender for life after pleading no contest to sexual assault charges stemming from his online dating escapades. I spent some time on the phone with the woman he attacked and its satisfying to see her put her attacker away. Wonder what this means in terms of her legal injunction against Match.com?
Match.com Tender Offer for Meetic S.A. Successful Based on Results of Initial Offer Period: Raise your glass to Founder Marc Simoncini, who absolutely nailed it with Meetic.
Uninhibited Matchmaking Show “Love Talk” Launches on SiriusXM: professional matchmakers Susan Rose and Jennifer Heller—co-founders of New York-based matchmaking business Rose & Heller and dating site www.susanandjen.com will host Love Talk with Susan and Jennifer, a six-week live, call-in series dedicated to helping listeners across the country find their perfect love match.
Relationship coaches are like social media consultants, its very trendy to offer advice and make a name for yourself, but now that there are literally a thousand dating coaches, who knows which ones are any good and who’s full of it? Full story.
Dating Factory Offers Co-reg API: Co-registration (POST) API update. Usually private label systems and affiliate programs require you to send traffic directly to your website or to their web-sites via the referral link with tracking ID. With the Co-reg API you will be able to up-sell or cross-sell your existing members/leads to your dating site without making people add their details again and fill out a new registration form.
New Dating Book for Dudes: “The Art of War for Dating” by BachelorGuy.com’s Eric Rogell: New-ish dating book for dudes: The Art of War for Dating: Master Sun Tzu’s Tactics to Win Over Women. Just as they turn to Sun Tzu’s honored text for military guidance, guys can sharpen their dating skills by adapting the good general’s advice.
Google is Testing Infinite Scroll: In a move that will slightly impact second-tier SEO players, Google is testing infinite scroll rather than the page-one, page-two paradigm. If they make this permanent, it will make click-through rates decline a little more slowly and a little more smoothly.
How will dating sites leverage the latest iteration of Google Site Links?